All projects
Egypt2025
- Mobile App
- MVP
Egypt2025HabitMate
A social habit-tracking app that helps people stay consistent — with daily check-ins, friendly challenges with friends and a private journal.
- Client
- Client in Egypt
- Services
- Research, brand identity, UX/UI design
- Timeline
- 3 weeks
- Platforms
- Mobile app · EN & AR · light & dark
01
The challenge
Starting a habit is easy — staying consistent is the hard part. Motivation fades after the first few weeks, most trackers are built for one person, and simple checklists don’t help anyone reflect. Our research showed that accountability and reflection keep people going, so the client needed an MVP that turns habit tracking into something you do with friends.
02
What we built
In 3 weeks we took HabitMate from idea to a developer-ready product: research, a new brand identity, a design system and the complete UI. People create habits and group them into routines, check in with one tap, start challenges with friends using a shared code, keep a private journal with photos and voice notes, and follow their streaks and statistics — in English and Arabic, light and dark.
03
The result
The complete design, design system and clickable prototype were handed over to the development team. The MVP is now in development.
- 3 weeksFrom idea to developer handoff
- 4Core features in one app
- 2 × 2Languages and themes
From idea to handoff in 3 weeks
One focused sprint, from understanding the problem to files the developers can build from.
01 · Week 1
Idea & research
Survey, competitor review and the insights that shaped the product.
02 · Week 1
Structure
User flows and an information architecture for every feature.
03 · Week 2
Brand identity
Logo, colors, typography and a full set of habit icons.
04 · Week 2–3
UI & design system
Every screen and state, in light and dark, English and Arabic.
05 · Week 3
Developer handoff
Components, specs and a clickable prototype, ready to build.
Four ways HabitMate keeps people going
Built on what we learned: consistency, accountability and reflection matter more than streaks alone.
01
Consistency over perfection
A missed day doesn’t erase progress. Active Days keep counting next to the streak.
02
Motivation, not pressure
The copy invites people back after a miss — it never blames them for it.
03
A journal for every habit
Notes, photos and voice memos help people remember why they started.
04
Challenges with friends
Share a code, check in together and see who showed up today.
Inside the project
Light and dark themes, the Arabic interface, the journal, challenges with friends, habits, statistics and onboarding.
A calm, friendly visual language
A new identity designed for the product: warm plum and pink, clear type in both languages.
01
Color
A deep plum for text and actions, a pink accent for check-ins and progress.
- Primary#220D17
- Accent#E85D9E
- Soft pink#FFF8FB
- White#FFFFFF
02
Typography
One type system for English and Arabic, from headings to small labels.
- Space GroteskEnglish
- Thmanyah SansArabic · RTL
What we delivered
- Research: survey, competitor review and key insights
- User flows and information architecture
- Brand identity: logo, colors, type and icons
- Design system with light and dark themes
- Full UI in English and Arabic (RTL)
- Clickable prototype and developer handoff
Tools we used
- Figma
- FigJam
In development
HabitMate is being built now. Have a similar idea? Let’s talk.
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